We offer Custom Bot Traffic. Tailored to your needs, since 2015!

20+ Premium, editable Bots available for your needs.

We of Diabolic Labs have been creating web traffic bots since 2015. We will help you with generating web traffic, likes, add to carts, profiles, accounts & much more.

If you tell us your needs, we can convert this into a stable, working bot, which you can buy as one-time fee, or as a service (Saas).

BuyBotTraffic is a registered brand under BOIP since 2021.

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Custom quote per bot – Starting at $ 49 per month

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Why one would buy bot Traffic

The myth of “the long tail” has propelled the growth of programmatic ad buying for the last ten years. The theory of the long tail is that even though each site is niche and has very little traffic, when you amass a large number of such small sites you can get “at-scale” media buys. Ad tech companies sold big advertisers on this idea and caused a decade-long shift of dollars. Today some 90% of display ad dollars are spent through programmatic channels. But is such an allocation of dollars warranted? Does it drive business outcomes, or does it simply give marketers a sense of accomplishment for having bought so many ad impressions? Here are a few reasons to explain why it is not a good way to spend digital ad budgets.
Few long tail sites even carry ads

The data grid below shows a simple review by deepsee.io of the top 36 million sites by traffic rank and whether those sites had any ad tech code to run ads. Among the top 1,000 (“1k”) sites, 35% carry ads. That percentage drops to 11% among small sites that have a traffic rank of 1mil+ (i.e. they are outside the top 1 million sites by traffic). One in ten long tail sites carry ads. So even though there are many long tail sites, only a small number of them allow advertisers to advertise on them.
Long tail sites have little human traffic

The fact that these sites are “long tail” also means they have niche content that appeals to small numbers of humans — i.e. they have very little human traffic. The sites that do carry ads will have a hard time growing their ad revenue if they had to rely on more humans to visit. That’s again because their content is so niche. Some sites therefore turn to simple “arbitrage” with bot traffic. If they buy traffic for $1 and sell ads for $5 CPMs (cost per thousand), they pocket a handsome $4 for every $1 they invest. Who wouldn’t invest the next $1 to get $4 more dollars out? The bot traffic is good enough to defeat popular IVT (invalid traffic) detection tech; so no one’s the wiser and the merry-go-round continues to go round.

But obviously showing ads to bots will yield no marketing outcomes, even if the bot traffic is not marked as “invalid.” Advertisers should realize there is far more fraud in the long tail than on mainstream sites because those small sites don’t have much human traffic and have both the motive (to make more revenue) and the means (bot traffic) to increase their own revenue at will. This also means there are entirely fake sites mixed into the list of sites your ads end up on, when buying through programmatic channels. Bad guys love making money from unsuspecting advertisers. Their best customers are the advertisers looking to get more “reach and frequency” by buying in the long tail (i.e. per the myth of the long tail).
But you’re not getting the reach and frequency

But a simple analysis of the actual reach that marketers got when buying through programmatic channels contradicts the common belief that they got more reach. In fact, even though there were large numbers of different sites in the campaign, the majority of ads went to only a small handful. The chart below shows four campaigns and the 75% level (i.e. 75% of the impressions were concentrated in a small number of sites, far smaller than the total number of sites that ads ran on). Marketers should get their own placement reports (with domain and quantity) and run this analysis to see if they are getting the reach you wanted to get when buying through programmatic.
Humans are on small numbers of mainstream sites; so are the clicks

So what is the flip side to the above? Right, mainstream sites — the large sites that humans have heard of and go to regularly. Common sense will tell you that even though humans do visit some long tail sites some of the time, they visit a small number of large sites most of the time. If you don’t believe me, try this thought exercise — name the top 10 sites you use every day. How many did you get? It’s probably ten or less. If you buy ads from the large mainstream sites, you will get your ad in front of a lot of humans.

Campaign data also corroborates that human clicks are from recognizable mainstream sites. In the following example, the marketer compared a programmatic media buy to a direct buy from a good publisher. All of the human clicks came from ads shown on the good publisher sites. While there were clicks from the sites in the media buy on long tail sites, after scrubbing out the bot clicks, there are no valid clicks remaining.
So What?

What should marketers do after reading the above?
Get detailed placement reports that show both domain and quantity of impressions per domain. See if you are getting the reach you wanted (hint: you are likely not)
Get analytics that can tell you the rate of fraud and more importantly the rate of humans (so you can tell bot clicks apart from real human clicks on your ads)
Challenge your own assumptions about the long tail and create separate campaign lines to run tests — e.g. one for long tail sites and another for mainstream sites and see which one actually drives more marketing outcomes for you.

Don’t assume you get a lot of reach from buying ads in the long tail. Most don’t even carry ads. Don’t assume you get your ads in front of humans, because long tail sites have the motive and the means to use bot traffic to make more money; this also means there are higher levels of fraud and outright fake sites mixed into those buys.

Finally, ask yourself whether you are an advertiser that just wants to buy “at-scale impressions” or one who knows it is better to show ads to “at-scale humans” who visit mainstream sites. After all, showing ads to humans is the only way to drive marketing outcomes, not buying lots of ad impressions.


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